Who We Are
SmallSeoTools is a platform built on a single, non-negotiable principle — professional-quality image and SEO tools should be available to everyone, completely free, without conditions or compromise.
We are not a freemium service with a paid upgrade waiting around the corner. We are not a trial platform that cuts off access after a limited number of uses. We are not a tool that watermarks your output or reduces quality to nudge you toward a subscription. Every tool on SmallSeoTools is fully functional, fully accessible, and completely free for every user — every single time they use it.
We built SmallSeoTools because we believe the barrier between a person and the tool they need should be as close to zero as possible. That means no account creation. No email verification. No software installation. No waiting in processing queues. No credit card fields. You open the tool and it works. That is the entire experience.
Privacy is something we take seriously rather than just mention in passing. Your uploaded files are processed securely to complete the task you requested and are never stored permanently on our servers, shared with third parties, or used for any purpose beyond the conversion or optimization you came for.
We are a growing platform. New tools are added regularly based on the real tasks people need to accomplish. If you use SmallSeoTools today and come back in a month, there is a good chance something new will be available that was not there before. The toolkit expands — the price stays the same. Free.
What SmallSeoTools Does
SmallSeoTools covers the complete range of image-related tasks that professionals, businesses, and everyday users encounter in their digital work. The platform is organized around the most commonly needed operations — editing and optimizing images, converting between formats, extracting content from images, and creating image-based content from scratch.
Every tool is designed to take a task that might otherwise require paid software, a specific operating system, or technical expertise and reduce it to three steps — upload, process, download. Nothing more involved than that.
Image Editing and Optimization Tools
The image editing and optimization tools on SmallSeoTools are the tools most users reach for first. These are the workhorses of the platform — the tools that solve the most common, most immediately pressing image problems people encounter across web, design, content, and business workflows.
Image Compressor
Large image files are one of the most consistently damaging things a website can carry. They slow page load times, push up bandwidth consumption, and drag down search engine rankings. The Image Compressor reduces the file size of JPG, PNG, and other image formats by a significant margin — often 50% to 80% — while keeping the visual output looking sharp and clean. For website owners, bloggers, and anyone who uploads images for public consumption, this is one of the highest-impact tools available on the platform.
Image Resizer
Every platform has size requirements and every workflow has dimension standards. The Image Resizer lets you change the pixel dimensions of any image to exact specifications — by pixel width and height, by percentage, or proportionally while maintaining aspect ratio. Whether you are meeting social media dimension requirements, preparing product images for an e-commerce marketplace, optimizing images for a website layout, or resizing photos for print, this tool gives you precise, reliable control over your image dimensions.
Favicon Generator
A website without a favicon is a website that looks unfinished. That small icon in the browser tab — the one visitors use to identify your site among a dozen open tabs, the one that appears in bookmarks and browser history — is a professional standard that every site should meet. The Favicon Generator takes any image you upload, converts it to the correct dimensions and ICO format, and gives you a favicon file ready to add to your website in seconds.
Image to Text Converter
Text locked inside an image is inaccessible until something reads it out. The Image to Text Converter uses Optical Character Recognition technology to scan any image — a photograph of a document, a screenshot, a scanned page, a picture of a printed sign — and extract all readable text from it. The output is clean, copyable text you can paste directly into any document, application, or tool. No retyping, no manual transcription.
Reverse Image Search
The Reverse Image Search tool lets you submit any image — by uploading a file or pasting an image URL — and find where that image appears across the web. It surfaces the original source of an image, all the places it has been republished, and visually similar images from across the internet. For photographers tracking unauthorized use of their work, researchers verifying image authenticity, or anyone who wants to know more about where a photograph came from, this tool provides answers that text search simply cannot.
Text to Image Converter
The Text to Image Converter turns typed or pasted text into a downloadable image file. Font style, text color, and background color are all customizable before generating, so the output matches your intended design rather than a generic default. The tool is used regularly for social media quote graphics, watermarks, banners, labels, thumbnails, and any context where text needs to exist as an image rather than as live characters in a document.
Video to GIF Converter
The Video to GIF Converter takes a video file you upload, lets you select the specific clip segment you want, and converts it into an animated GIF — a looping, automatically playing image that works universally across browsers, email clients, messaging apps, and presentation software without any player or plugin required. For content creators, marketers, developers building documentation, and anyone who wants to capture and share a moment from a video in a format that plays everywhere, this tool delivers the result cleanly and quickly.
Image Conversion Tools
Format compatibility problems are some of the most common and most immediately frustrating image issues people encounter. A file is the wrong type for an upload form. Software will not open the format. A platform rejects the extension. SmallSeoTools covers every major image format conversion needed in everyday digital work, giving you a direct path from the format you have to the format you need.
JPG to PNG Converter
Converts JPG images to lossless PNG files with full transparency support. The right choice when an image is heading into a design or editing workflow, or when the destination requires a lossless format that preserves every pixel without compression artifacts.
PNG to JPG Converter
Converts PNG images to JPG format for smaller file sizes, broader platform compatibility, and efficient web delivery where transparency is not a requirement. A JPG is smaller and faster to load than an equivalent PNG, making this conversion a standard step in web optimization workflows.
PNG to WEBP Converter
Converts PNG images to WEBP — the modern web-optimized format developed by Google that produces files 25% to 50% smaller than PNG at equivalent visual quality. For website owners serious about page performance and Core Web Vitals scores, converting images to WEBP is one of the most impactful optimizations available.
WEBP to PNG Converter
Brings WEBP images back to universal PNG format. WEBP is excellent for web delivery but inconsistently supported across design software, older platforms, and everyday applications. Converting to PNG removes every compatibility concern.
JPG to Word Converter
Uses OCR technology to extract text from JPG images and package it as an editable Microsoft Word document. Scanned contracts, photographed notes, printed forms, and image-based documents of any kind become editable Word files in seconds.
JPG Converter
The broader JPG conversion tool accepts images in PNG, BMP, GIF, WEBP, TIFF, and other formats and converts them into universally compatible JPG files — resolving any format mismatch in a single step without needing to identify which specific converter to use.
SVG to PNG Converter
Renders SVG vector files as lossless PNG images with transparency preserved. The standard conversion for taking logos, icons, and brand graphics out of design environments and into the broader world of platforms and applications that require raster image formats.
SVG to JPG Converter
Converts SVG vector files into JPG raster images. The right choice when file size is a priority and transparency is not required — producing a compact, universally compatible image from any SVG source file.
SVG Converter
The broader SVG conversion tool covering multiple output format options for users who need flexibility in the destination format from a single SVG source.
HEIC to JPG Converter
Solves the single most common iPhone photo compatibility problem. HEIC is Apple's default photo format and it does not work outside Apple's ecosystem without additional software. This tool converts HEIC files to universally accepted JPG in seconds — making iPhone photos accessible on Windows, uploadable to web platforms, and usable in any application.
HEIC to PNG Converter
Converts iPhone HEIC photos to lossless PNG format. The preferred choice when maximum quality output is required for professional editing, high-quality printing, or archiving important photos without any quality compromise.
AVIF to JPG Converter
AVIF is an increasingly common web image format that most standard software cannot open. This tool converts AVIF files to JPG — giving you an immediately usable, universally compatible image from a format that would otherwise require additional codec installation or workarounds.
AVIF to PNG Converter
Converts AVIF images to lossless PNG — preserving full image quality and transparency for professional design, editing, and any context where AVIF's limited software support creates a barrier.
How to Use SmallSeoTools
- Step 1: finding the tool you need. From the homepage, tools are organized by category — image editing and optimization tools, image conversion tools, and text tools. Browse the categories or use the search bar to locate any tool by name directly.
- Step 2: uploading your file. Every tool with a file input supports both a click-to-browse upload and drag and drop. Click the upload area to open your device's file browser and select your file, or drag the file directly from your desktop or file manager onto the upload zone on the tool page. A clear visual confirmation appears once the file is uploaded and ready to process.
- Step 3: configuring any available settings. Some tools — particularly the Image Resizer, Text to Image Converter, and Favicon Generator — offer settings you can adjust before processing. Pixel dimensions, output format, font and color choices, and similar options are set at this stage. For tools without configurable settings, this step is skipped automatically.
- Step 4: processing your file. Click the Convert, Compress, Resize, Extract, Generate, or Search button — whichever action applies to the tool you are using. Processing completes within seconds for the vast majority of tasks on the platform.
- Step 5: downloading your result. A download button appears clearly once processing is complete. One click saves the output file to your device. Your file is immediately ready to use.
The entire sequence from opening a tool to having a finished file typically takes under a minute. For simple conversions and compressions, it is often closer to thirty seconds.
Using Multiple Tools Together
Many of the most productive workflows on SmallSeoTools involve running an image through more than one tool in sequence. Each tool produces a standard output file that can immediately be fed into another tool — making it straightforward to combine operations without any intermediate steps or compatibility concerns.
A photographer transferring iPhone photos to a Windows PC might use the HEIC to JPG Converter to get a compatible file, then run that JPG through the Image Compressor to reduce the file size before emailing it to a client.
A web developer preparing image assets for a new site might use the SVG to PNG Converter to get a logo in raster format, then run it through the Image Resizer to hit the exact pixel dimensions the layout requires.
A content manager preparing blog images might compress a batch of photos with the Image Compressor, resize them for the specific dimensions the CMS template expects with the Image Resizer, and then convert the final images to WEBP with the PNG to WEBP Converter for optimal web delivery.
A business owner setting up their website for the first time might convert their logo from SVG to PNG with the SVG to PNG Converter, resize it for their profile dimensions with the Image Resizer, and generate a favicon from it using the Favicon Generator — three tools, three steps, a complete set of web-ready brand assets in minutes.
The tools on SmallSeoTools are designed to complement each other. Using them together is where the platform delivers its fullest value.
Who Uses SmallSeoTools
SmallSeoTools is built to serve anyone who works with images in a digital context — which in practice means a very broad and diverse user base.
Website owners and bloggers rely on the Image Compressor and Image Resizer as regular parts of their publishing workflow, keeping page load times fast and images sized correctly for their themes and layouts.
Graphic designers use the SVG to PNG Converter, SVG to JPG Converter, and JPG to PNG Converter to move design assets between formats as needed for different client deliverables and platform upload requirements.
Social media managers use the Image Resizer to meet the specific dimension requirements of different platforms, and the Text to Image Converter to produce visual quote and announcement graphics quickly without opening design software.
Photographers use the HEIC to JPG Converter, AVIF to JPG Converter, and Image Compressor to prepare images for web delivery, client sharing, and submission to platforms that require standard formats at manageable file sizes.
Web developers and performance engineers use the PNG to WEBP Converter, Image Compressor, Favicon Generator, and SVG conversion tools to optimize image assets as part of site builds and ongoing performance improvement work.
Content creators and digital marketers use the Image to Text Converter, Reverse Image Search, and Video to GIF Converter to support research, verify image sources, and produce shareable visual content efficiently.
Small business owners use the platform across a range of tasks — from converting logo files for different use cases to resizing product images to generating favicons — getting professional results without the cost or complexity of professional software.
Students and everyday users use SmallSeoTools for individual tasks that come up in the normal course of digital life — converting a photo format for an online submission, extracting text from a scanned document, resizing an image for an application form — without needing to install software or create accounts to accomplish them.
Why SmallSeoTools
There are many image tools available online. What distinguishes SmallSeoTools is not just the breadth of tools it offers but the consistency of the principles that underpin every one of them.
Everything is free. Not a limited free tier. Not a free trial. Not free with watermarks. Every tool is fully functional and completely free for every user, every time, with no usage caps and no conditions.
Nothing requires an account. The absence of account requirements is not an oversight — it is a deliberate decision. The fastest path between a user and a tool is a direct one. SmallSeoTools does not add friction to that path by requiring sign-up, email verification, or profile creation before you can access any functionality.
All tools are in one place. Managing bookmarks, accounts, and interfaces across five different single-purpose tools wastes time. SmallSeoTools consolidates the most commonly needed image tasks into a single platform with a consistent experience across every tool.
The results are professional quality. The Image Compressor preserves visual quality while delivering meaningful file size reductions. The conversion tools render and encode images accurately. The OCR tools extract text reliably from clear images. The Favicon Generator produces correctly formatted ICO files. Free does not mean a reduced standard of output on SmallSeoTools.
It works on every device. Every tool runs in the browser. No operating system requirements, no software version constraints, no device type limitations. Windows, Mac, Linux, iOS, Android — if the device has a modern browser and an internet connection, SmallSeoTools works on it.
Privacy is built in, not bolted on. Files uploaded to SmallSeoTools are processed for the task at hand and are not stored, shared, or retained after processing is complete. Your content remains yours.